WeChat is testing a new feature that allows users to register multiple accounts using a single phone number. If fully implemented, it will provide a way to separate their personal WeChat account from business apps and communications.
The functionality is still under testing and is available to a small group of users. Currently, secondary accounts have limited functionality and do not include widely used features like WeChat Pay. WeChat has not disclosed when this feature will be widely available.
As of late 2017, users have to verify their phone numbers when signing up for WeChat, and each contact number can only be linked to one WeChat account. This means that for most people in China, especially young white collar workers, work and personal use are mixed on one interface.
The alternate account feature could be a way for WeChat to better interact with its users. With the collapse of the “walled gardens”, the Internet giant is removing some of its digital barriers by allowing the publication of links to competing applications on WeChat feeds. Deploying a secondary account feature would fit with the idea of ââgiving users some control over how they manage their online presence.
Grueling work schedules 996 – 9:00 a.m. to 9:00 p.m., six days a week, with overtime expectations – have come to define the office culture of many companies, including those in the tech industry. The young Chinese have chosen to “stay flat” and give up the mad rush. Many have focused on personal care. In late August, a wellness app called Flow, which focuses on managing emotions and relieving anxiety, received a multi-million dollar angel investment.
Originally created as an instant messenger in 2011, WeChat has since grown into a super app with 1.09 billion daily active users. It is an integral part of life in China. The app is useful in all kinds of scenarios, including day-to-day operations such as online food orders, as well as functions for making appointments in medical clinics or for divorce registrations.