Steps to optimize your Google My Business listing


Google My Business is a free and easy tool that allows businesses to manage their online presence on Google. It helps to help customers find your business and tell them your story. You can verify your business and edit your business information in Google My Business. Google My Business allows you to add information such as a business address, hours of operation, category, and reviews.

By SHERYL JONES

This article will explain how you can optimize your Google My Business listing for better results. The best part? Using Google My Business is free!

Benefits of Google My Business

Google My Business helps you:

– Interact with potential customers
– Manage and control your online reputation
– Organize photos, videos and other user-generated content
– Collect information on how your customers land on your site
– Control, index and display important business information

Steps to optimize your Google My Business listing

1.) Complete each section of your Google My Business account –Companies that offer the most detailed and accurate information will be easier to spot in the search.

Therefore, you should never leave anything to guesswork.
It is essential to make sure that your Google My Business account communicates what your business is doing, where it is located, and how they can contact you to purchase your offers.

Having a full Google My Business profile helps Google rank you higher in local search results and increases the number of actions customers take when they find your profile.

Immediately complete these sections of your profile:

– Name
– Address
– Telephone
– Website
– Hours

2.) Be careful with contact information and hours of operation.
Make sure your business name is the same as the name you use on your store sign and that this address is consistent and matches your other ads on the web exactly. This is important to assess your credibility with the Google algorithm.

Remember to include both your regular hours and your vacation hours. This encourages customers to visit you and also avoids the potential for a negative review. Make sure your hours of operation are always updated, especially during COVID-19.

3.) Write a full description of “the business”.

To optimize the “company” section of your Google business profile:

– Use the 750 characters, with crucial information in the first 250 characters.
– Reuse the content of your “About us” page.
– Use keywords that your audience uses to find businesses like yours.
– Do not repeat any information already visible in the other sections of your profile.
– Avoid using links or HTML.

4.) Add pictures

According to Google, businesses with photos on their listings receive 42% more route requests on Google Maps and 35% more clicks to their websites than businesses without images.

Uploading photos to your business profile is essential for three reasons:

– Ensuring quality.
– To be active.
– Increase engagement.

However, that doesn’t mean you should go overboard with the pictures. You must add at least one new photo every week. Upload your company logo instead of a thumbnail photo.

Do not add any photos or photos with a special effect. Focus on quality images that show what your business is all about.

5.) Get Google Reviews
Responding to customer reviews shows that your business values ​​its customers and their feedback. Encourage your customers to leave you honest reviews on Google. Positive reviews will have a positive effect on potential customers and increase the value of your brand. Not to mention that it also increases the visibility of your business in search results.

Imagine the following scenario: you get a list of companies in the search results like the one below, which one would you choose? The one with four attractive yellow stars or the one below without any criticism?

Source

Reviews are a crucial factor in Google’s algorithm. Google understands that consumers are required to read reviews before they buy. Therefore, you should aim for multiple reviews and solid star ratings for your business listing.

Create a direct link for customers they can click to write reviews about your business.

6.) Ask and answer questions.
Q&A allows people to ask questions about your business and you can answer them.
The Google My Business Questions and Answers feature is the perfect opportunity to hear directly from “the people” and you can answer them. However, it is essential to optimize this section in particular.

The answers to these questions can be the deciding factor for a customer who decides to choose your business. However, this section is essential to optimize because anyone can ask a question on a company’s Google profile and anyone can answer it as well. This can lead to incorrect information on your profile. Therefore, be sure to keep a check on this section at all times.

TIP: Create a list of frequently asked questions to anticipate GMB user questions and answers. Discover Google Question and answer guidelines for more details.

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With Google My Business, your goal should be to provide as much quality information as possible about your business so that Google can drive as much traffic to your listing as possible. If you need additional help optimizing your Google My Business listing, contact a local SEO company. They can combine the innovation driven approach and search engine friendly practices to help your local business reach and be found by your target users.


Sheryl is the Senior Marketing Specialist at Uplers and has extensive experience in designing well-defined user journeys in digital marketing. She leverages her digital marketing expertise to help businesses generate significant returns on investment.


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