Real estate marketing and beyond

If you’re in the real estate business, you most likely use email as a business tool. Email is a crucial communication tool for real estate agents, but most of them don’t optimize it. If building an email list isn’t among your marketing priorities, your business is missing out.

Email in numbers

A recent survey shows that the total number of email users worldwide stands at around 3 billion in 2019. This figure is expected to reach 4.3 billion users by 2022.

Email marketing has one of the best returns on investment. For every dollar you spend on email marketing, you can expect a average return of $32. This translates to a 3,800% return on investment, making email one of the most effective marketing options available. Globally, 30% of marketers cite email marketing as having the highest ROI.

According to Pew Research, 92% of online adults use email, with 61% using it daily. A study by Adobe, on the other hand, indicates 61% of consumers prefer to be contacted by brands via email.

Looking at these numbers, it’s clear that email is more than a communication tool. You can leverage email for your real estate marketing strategy. It all starts with building an effective mailing list.

Why Real Estate Agents Need an Email List

Before the advent of email, real estate agents relied on direct mail to reach potential clients. Postal mail was not only expensive but inefficient.

With email, your real estate agency benefits from the following advantages:

  1. Faster Response: Unlike direct mail, you receive a faster response from emails. Using email for your business speeds up the sales cycle.
  • Measurable Marketing: You can use analytics tools to determine the success of your email marketing campaigns. Open rates and click-through rates (CTR) are some of the metrics that show how your campaign is performing.
  • Profitability: Email marketing is one of the least expensive techniques in your marketing mix.
  • Targeted marketing: You can segment your emails by zip code, income level, and other demographics. This targeted marketing yields better results for your real estate business.
  • Versatile Marketing Tool: You can send emails for different purposes, including new real estate listings, market trends, company news, real estate tips and more.

How to Create a Realtor Mailing List

As a realtor, you need to learn how to nurture leads. You can achieve this by integrating a direct mail campaign into your marketing campaign.

Unengaged mailing lists are the bane of the real estate industry. These mailing lists suffer from low open rates, low click through rates, and above average unsubscribe rates.

To create an engaged mailing list, you must:

  1. Set your goals and target numbers
  2. Ask all your subscribers to legally register
  3. Find the best email service provider (ESP). (Look for customizable templates, responsive drag-and-drop editing tools, and email marketing KPI analytics and tracking)
  4. Segment your mailing list for better results
  5. Create a dedicated email sign-up landing page for your newsletter or mailing list.
  6. Grow your email list by including a link to your Facebook page signup form, email signature, website content, and Google and Facebook ads.
  7. Remember best practices for email marketing: add an unsubscribe link, don’t bore your subscribers, focus on one call to action, and time your emails properly.

Final Thoughts

Building a manual mailing list for your realtor business isn’t easy. Luckily, you can use paid listing building services for real estate leads. These services use specific analytics such as age or income bracket, zip code, house values ​​to filter out an interested audience.

Once you’ve identified your marketing goals and target audience, it’s easier to start building an effective email list. If you haven’t started taking advantage of email marketing yet, now is the time to get started.