The size of the North America advertising market reached US$240 billion in 2020. Looking ahead, IMARC Group expects the market to grow at a CAGR of 3.6% during the year. period 2021-2026.
Advertising is a method of disseminating information about a product or service in order to influence consumers’ buying decisions. Advertising helps companies promote their services, products or ideas to potential customers. It also helps customers learn about upcoming events and discover new products and services. Television, radio, print, digital and cinema are all examples of mediums on which advertising is broadcast or printed. It also facilitates new item launches, market expansion, sales growth, and consumer notification.
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North American Advertising Market Trends
The rapid adoption of smartphones and Internet services in the region, which is driving digital advertising, is driving North American advertising activity. Moreover, due to the presence of a larger consumer base, various companies are gradually spending on marketing on social media platforms such as Instagram and Facebook. Apart from this, mobile advertising has grown exponentially in recent years as it has been adopted as a cost effective, convenient and highly targeted communication method for certain groups of mobile users. In the years to come, all of the above will continue to drive advertising in North America.
Note: We regularly track the direct effect of COVID-19 on the market, as well as the indirect influence of associated industries. These observations will be incorporated into the report.
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North America Advertising Market Analysis and Segmentation 2021-2026:
The market is highly fragmented in nature with the presence of small, medium and large players in the country. The report analyzes some of the key players operating in the industry.
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Breakdown by segment
Breakdown by country
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