Manchester Theater apologizes after accidentally emailing the entire mailing list thanking them for sponsoring a bee


Manchester HOME Theater has apologized after accidentally emailing its entire mailing list which caused a “buzz” with people.

The venue, which is located on Tony Wilson Place, sent an email Friday evening (May 28) thanking people for taking part in a “sponsor a bee” campaign.

However, instead of being sent to those who participated in the program, it was sent to everyone who had signed up for event information and site email updates.

The email, titled “Thank you for sponsoring one of our worker bees,” detailed how HOME’s latest bee sponsorship project would help sustainability work and support biodiversity.

Posting on Twitter after noticing the error, the site wrote on Saturday: “We would like to say a huge sorry to everyone we mistakenly sent overnight about our sponsorship of a bee campaign.

“We had a technical error which did not compromise any data, but caused us enormous discomfort.

“We are so sorry for all the confusion! “

In a follow-up email, HOME assured people that they had “unwittingly sponsored any kind of bee.”

Fortunately, people were able to take the mistake in their wake and had a little fun answering it.



HOME has a bee colony living on its roof (not pictured)

One person wrote: “Looks like you’ve created quite a buzz!

Another said: “Oh hive, that was a hornet mistake …”

As someone joked, “I saw your apology tweeted before I saw my emails and I’m very disappointed that I couldn’t have felt the bewilderment others have experienced.

“Next time, can you at least give me the chance to read my emails first.” “

People even suspected that the accident was part of a marketing ploy.

“I feel like it was actually just a trick to get people to sponsor bees,” one wrote.

Another asked if this was an “embarrassing technical error or a great marketing opportunity?” To which HOME responded to ensure it was “definitely the first …”.

But, anyway, the error puzzled some people about the bee sponsorship campaign.

“It was actually quite nice to hear about the bees,” one person wrote.

Another said: “Thanks for the emails – I wouldn’t have known about the campaign otherwise. “

In fact, HOME now has over 50,000 bees living on its rooftop garden.

You can sponsor a bee here.


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