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Real estate is a somewhat unique industry for several reasons. One is the fact that traditional approaches to marketing are still quite effective in real estate.
For example, many real estate agents know that distributing postcards is an affordable way to connect with new prospects and attract more business. However, it’s important to remember that just creating and sending postcards at random isn’t enough for ideal results.
It is essential that you build a solid broadcast list before setting up a marketing campaign based on real estate postcards. The following tips will help you do that:
Determine your geographic area
This is one of the first steps you should take when building your mailing list. Of course, you won’t randomly send postcards to people across the country. You need to define the area you plan to serve. This will help you start building a list of people who live in that area.
Determine the income of your ideal client
Not all people residing in the geographic area you have chosen may be able to afford the properties you are selling. So, you need to narrow down your list by determining what the median or average income of your typical customer should be. This will help you avoid wasting money sending postcards to those who cannot afford to work with you.
There are various public documents and archives where you can search for names that are worth adding to your mailing list. For example, you can choose to search eviction files if you want to contact prospects interested in selling their properties. Sometimes when landlords have to repeatedly evict tenants, they become frustrated and decide they would rather sell their properties instead of going through the process of finding new tenants and evicting them again.
You can also look through homologation files. It is not uncommon for people who inherit properties to be interested in selling them as soon as possible.
These are just a few examples of free methods that can potentially help you build a strong mailing list. However, if you are willing to spend a little extra cash, there is also a range of brokerage services that help real estate agents and similar professionals build listings for a fee.
Just be sure to research a service thoroughly before you start working with them. You don’t want to waste your budget on a service that doesn’t work.
Test and experiment
Once you have a small list, start testing it by sending out a few postcards and seeing if they generate calls or emails from potential customers.
That said, it’s essential to remember that you shouldn’t expect results overnight. You may have to wait a few weeks to determine if a campaign is working.
It should also be noted that various elements can influence the overall effectiveness of a campaign. For example, while building a strong mailing list is important, it’s also important to design eye-catching postcards with clear calls to action. By experimenting with different mailing lists and postcard designs, you will eventually develop a strategy that will help your real estate business grow efficiently and easily.