How to Create a Mailing List in Gmail for Business Use


Although free, Gmail remains a great communication tool for small businesses. Many of Gmail’s options are hidden from view, causing features like mailing lists, group contacts, and mass emails to go unused.

As a business, you have the power to create different groups according to your criteria and distribute emails without making it a repetitive task. This type of feature is usually associated with a premium service, but it is available in Gmail for free.

Commercial use includes internal memos for individual recipients, team-specific emails, and external mailings to customers and partners.

Gmail’s limitations are enough to cover the needs of a small to medium business. The recipient limits per message are up to 500 addresses, while the message size follows Gmail’s standard limit of 25MB. For high email density environments, Gmail has a daily cap of 150 e-mail. mails.

Best of all, it’s easy once you know how to create a mailing list in Gmail. In this guide, we will be following the latest version, but there is also an option to revert to the old format.



How to make a mailing list in Gmail

List creation

Step 1 – Log in and click on the “Gmail” drop-down menu at the top left.

2nd step – Select “Contacts” which will open a new window. There you will find your entire contact list on the right and an options menu on the left (this is where you will find the “Go to old version” option).

How to Create a Mailing List in Gmail - Step 2

Step 3 – Click on the “Labels” drop-down menu.

How to Make a Mailing List in Gmail - Step 3

Step 4 – Click on “Create a label” which will open a small input box.

How to Make a Mailing List in Gmail - Step 4

How to Make a Mailing List in Gmail - Step 4

Step 5 – Enter your new name specific to the group.

How to Create a Mailing List in Gmail - Step 5
Once you click “OK” you will see your new group under “Tags”, with the option to create another tag.

How to Create a Mailing List in Gmail - Step 5

Add contacts to your Gmail mailing list

You can always add members to this group by adding the label directly to their contact.

Start by clicking on the contact you have chosen.

How to create a mailing list in Gmail - Add a contact to your list

Then click on the “Manage Labels” icon and choose the appropriate label from the drop-down menu.

How to create a mailing list in Gmail - Add a contact to your list

A pop-up window will appear confirming that the contact has been added.

How to create a mailing list in Gmail - Add a contact to your list

Use the Gmail mailing list

Your group is now created, you have added your contacts, and you are ready to start broadcasting emails.

When you click on the “Marketing Department” label, all associated contacts will appear with this navigation bar at the top.

How to Make a Mailing List in Gmail - Using the List

The bar will display the number of selected contacts as well as the options for: Merge, Manage labels and Send email:

How to Make a Mailing List in Gmail - Using the List

Once you click on the “Send Email” icon, the familiar Gmail compose window will appear.

How to Make a Mailing List in Gmail - Using the List

You will notice that the address of all group members will be entered in the “To:” field.

From there, you’ll follow the standard procedure adding your subject, message content, and any attachments. Hit “Send” and you’re done.

Be aware that you know how to create a mailing list in Gmail, the process is quite easy to repeat, allowing you to create separate groups for all your needs.

Gmail Photo via Shutterstock



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