How to claim and profit from your “Google My Business” list

Google has gone from being a simple business to being a “verb” in most cultures – just “Google” is enough to tell our kids or friends. As a business owner or executive, you may have used Google Pay-Per-Click ads to drive traffic to your product or website. You’ve probably used a whole range of Google products and services to run your business. Why this service, Google My Business, escapes most types of businesses is a bit confusing.

Update: If you want to add 360 photos to your GMB profile, read this: How To Make 360 ​​Photos For Google Maps That People Will Love.

A few years ago, I was helping a few local business owners, friends of mine, sort out some details about their Google business listings. Subsequently, I realized that a bunch of businesses in the area were having trouble because they hadn’t clicked on that simple link to claim their own businesses. I’m pretty sure Google evolved without business owners and executives because they just didn’t get it. Google therefore started to fill in the data by itself. More often than not, your business information is correct, but sometimes it is not.


The main reason to consider claiming your own Google My Business listing is not just because someone else can claim it, like squatters in the mining era, but rather to reap the benefits. to have your listing under your control, primarily, greater profits. People land on your GMB list, your profile and find out about your business. Profile gives you the ability to put content, ideas, and products in front of people who found you through search.

If you run an organization, business, school, non-profit organization, you are probably well aware that your customers and prospects can find you on Google Maps. Much of Google’s business model is based on mobile usage and provides business owners with a free business listing on Google. In addition to being free, it is quite powerful. Google My Business brings customers and prospects right to your front door, even if you don’t claim your own listing, but why not?

In case you were wondering, some of the most compelling parts of a profile include (the ones your customers might be looking for that would entice them to visit):

  • Store / location opening hours
  • Comments
  • That the company profile is claimed / verified. If they see the “Claim this business” link, it’s clear that the business owner has not taken this step. It doesn’t always bother consumers, but sometimes the data is wrong or the photos are old and you might lose a customer (see below).
  • Photos, especially 360 degrees (some 360 ​​tips to come in a future article), virtual reality type photos that create a virtual tour type experience.
  • And, of course, the map itself which allows them to see the surroundings and get directions.

Complete List – Google did its own research showing that 67% of profile visitors would not search further if a list was largely complete and included the above information. If they weren’t complete, 41% were likely to continue researching and leave this profile.

Also, it’s critical to note that sometimes Google just displays this card with your business information in a separate box (see image below) and people no longer need to visit your website. They get everything they need in this profile box.

Screenshot by TJ McCue

Most Business Owners Have Not Claimed Their “Google My Business” List

If you just claim it, an incredibly easy process, which again is completely free, you can create a powerful way for people to find and visit your business with up-to-date information, hours, and maybe an article from. casual blog type (they let you do it’s free too), photos, and more.

In the process of earning my “Google Trusted” status for 360 degree photography years ago (the core of a Google Maps listing), I did some extensive research to see just how good a listing is. Google businesses could be useful and invaluable to a business owner, especially those with a physical location. Here’s a statistic for you:

When researching businesses, consumers use mapping products 44% of the time. -IPSOS study

You can guess which charting tool they are using. Even with a large number of consumers using Apple iPhones, most of them install and use Google Maps because they trust it more than Apple Maps.

Screenshot by TJ McCue

The first step is to search for your business on Google (on your phone or through maps on the desktop, whatever). From there, as shown in the image above, click on “Claim this business”. Google then verifies your identity, either by calling your company phone number or via US Postal Mail with a postcard sent to the address listed on the profile. If someone else has claimed your profile, which happens quite often, there are more steps for you to prove that you are the business owner, but I won’t go into the details here.

After completing this easy step, you can then update and control what content (most) shows on your profile. Before you ask, you can’t just remove negative reviews that customers leave about your business’s products or services (unless you can prove fraudulent activity). You can do all of this on a desktop or through the mobile app (iOS and Android versions are below).

* * * * *

Google My Business app on Google Play Store

Google My Business app on Apple iTunes App Store

For reference, this is my original Claim your Google business listing Publish.

I create a Flickr photo album on Google My business to show some steps and aspects of this process to readers. The photos I upload here don’t always display as clearly as I would like.

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