AppsFlyer Promotes Aditya Maheshwari to Director, Customer Success, Marketing & Advertising News, ET BrandEquity



Aditya Maheshwari

AppsFlyer has promoted Aditya Maheshwari, former Head of Customer Success, India, to Director of Customer Success, India, Southeast Asia and Australia, New Zealand (INSEA/ANZ)

In her new role, Maheshwari will lead the Customer Success Management (CSM) function across the India, Southeast Asia, Australia and New Zealand region while driving customer, business and team growth.

Based in Bengaluru, he will report to Sanjay Trisal, Managing Director, INSEA/ANZ, and Wenjun Ai, Assistant Vice President of Customer Success, APAC.

Maheshwari will enable and coach teams across the region to understand customer desires and improve their experience with AppsFlyer products leading to customer success.

In his new role, he will lead teams in multiple geographies to set the path to success for customers in popular app categories such as games, entertainment, shopping, food and beverage, edtech, and more. Maheshwari’s immediate priorities will be based on the three major pillars of AppsFlyer’s Customer Success Framework. The three pillars will include customer growth, business growth as well as team development.

Trisal said, “It has been a pleasure to work with a young maverick like Aditya who has steadily grown within the organization. He has played a pivotal role in India, one of our fastest growing markets, and his expertise will help gauge customer success in regions around the world. Aditya will help AppsFlyer give its customers a head start with products and solutions while strengthening the creation of sustainable value for them amid the evolving mobile ecosystem. I congratulate him on this exciting new role.

Maheshwari said, “The mobile ecosystem has undergone a massive transformation in terms of measurement and privacy. Empowering marketers to pivot their strategy with a privacy and innovation-centric approach will help them navigate the new world. I envision AppsFlyer not only as a product or service provider, but also as our customers’ “trusted advisors” to whom they turn when there are new regulations or policies or when they seek to develop their activity. I am delighted to lead the CSM teams to help our customers and partners benefit even more from our expertise and high quality solutions across the INSEA/ANZ region.

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